SEO Audit
TurboAgents SEO Audit is an AI tool that scores your site’s health, benchmarks it against a real competitor metric by metric, grades every technical issue, and returns a growth roadmap ranked by return on effort — with the reasoning behind each recommendation written in plain language.
A site audit ranked by what pays — not by what the crawler shouted loudest about.
Point it at your domain and it returns a site health score, a competitor benchmark table marking every metric ahead, behind or a gap, and a ranked roadmap where the two-hour job with the biggest upside sits at the top — not the forty-hour job a crawler flagged as critical.
Four hundred warnings isn’t a plan. It’s a to-do list nobody starts.
An SEO audit is a structured read of why a site does or doesn’t earn search traffic: whether pages can be found and understood, whether the content is deep enough to compete, whether the technical basics are in place — and how all of it compares with whoever currently outranks you.
The problem with most audits isn’t what they find, it’s the order they hand it to you in. Crawlers sort by severity, so the report opens with a rewrite that takes a developer a fortnight and buries the two-hour change with the largest upside on page nine. This one ranks the work by return on effort, and rates the difficulty honestly — including when a task genuinely needs a developer.
- Site health score
- One calculated 0–100 read of the whole site, so you can track whether the work is landing.
- Thin page
- A page too shallow to compete for its own query. Usually the quietest and biggest ranking problem a site has.
- Schema markup
- Structured data that tells search engines what a page is. Often what decides whether you’re lifted into an answer box.
- Return on effort
- Impact weighed against difficulty. The only sane way to order a list of fixes.
An agency audit costs $1,000–$5,000 and takes weeks; a crawler gives you four hundred warnings sorted by severity and no opinion about which one is worth your Monday. Both leave you with the same result — a document nobody acts on, while the pages that could rank stay thin and the two-hour fix never gets done.
How It Works
Your numbers only mean something next to theirs.
| You | Competitor | Status | |
|---|---|---|---|
| Indexed pages | 34 | 210 | Behind |
| Avg. words per page | 340 | 1,150 | Behind |
| Schema markup | None | Product + FAQ | Gap |
| Page title uniqueness | 88% | 100% | Behind |
- ▸1. Add FAQ schema to the 12 product pages · Impact: High · Difficulty: Low — their FAQ blocks are being lifted into answer boxes for queries you already almost rank for. Two hours, largest upside on this list.
- ▸2. Rewrite the 9 thin category pages · Impact: High · Difficulty: Medium — 340 words is not competing with 1,150 on the same query.
- ▸3. Fix the duplicate title tags on paginated pages · Impact: Medium · Difficulty: Low.
- ▸Every task carries the reason it matters for your site, so you can defend it to a client or a boss without re-researching it.
Sample output — illustrative. Every real audit is run against your domain and the competitor you name.
What You Get
- Overall Site Health Score — One calculated number for the whole site, so you can see the work landing over time.
- Competitor Benchmark Table — Your metrics against theirs, each marked ahead, behind, equal or a gap.
- Technical Audit, Graded — Every issue marked critical, warning or optimisation rather than dumped in one list.
- Growth Roadmap Ranked by Return — Ordered by what it pays, not by what a crawler considers severe.
- A Difficulty Rating per Task — Including an honest “this one needs a developer”, so you can plan around your actual resources.
- The Reasoning Behind Every Recommendation — Why it matters for your site specifically — defensible without re-researching it.
- On-Page Optimisation Guidance — Titles, headings, structure and internal links, page by page.
- Plain-Language Findings — Written so you don’t need to know what a canonical tag is to know what to fix.
- Branded Word Report — The scorecard, the comparison tables and the roadmap in a document you can hand to a client.
Every crawler can find problems. Almost none will tell you which one to do first.
The value isn’t the list — it’s the order, the honest difficulty rating next to each item, and a competitor sitting in the room while you read your own numbers.
Ranked by what pays, not what’s easy
Technical SEO tools hand you four hundred warnings sorted by severity. This ranks the work by the return you’ll actually see, with an honest difficulty rating beside it. You do the two-hour job with the biggest upside on Monday, instead of the forty-hour job the crawler shouted loudest about.
Every recommendation shows its working
Each task carries the reason it matters for your site — not generic help text. That’s what lets you defend the work to a client or a boss, and what stops the roadmap turning into a list of instructions nobody trusts enough to action.
A competitor is in the room
“340 words per page” is meaningless on its own. “340 against their 1,150, on the same query” is a decision. Every metric is shown against a real competitor and marked ahead, behind, equal or a gap — which is what turns an audit into an argument you can act on.
Written for humans
Findings come back in plain language. You don’t need to know what a canonical tag is to understand what’s broken, why it costs you, and what to do about it — which is the difference between an audit you read and an audit you forward to someone else and forget.
AI vs. an agency audit vs. a technical crawler.
| TurboAgents | SEO agency audit | Technical crawler tool | |
|---|---|---|---|
| Turnaround | ~3 minutes | 1–3 weeks | Minutes |
| Cost | From $29/mo | $1,000–$5,000 per audit | $100–$500/mo |
| Competitor benchmark | Yes, built in | Yes | Add-on, if any |
| Prioritised by return | Yes | Yes | No — by severity |
| Difficulty rated per task | Yes, incl. “needs a dev” | Sometimes | No |
| Reasoning explained | Yes, per task | Yes | Generic help text |
| Readable without SEO training | Yes | Depends | No |
| Re-run to track progress | Anytime | New engagement | Yes |
Use Cases
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Site whose rankings dropped — Get a scored diagnosis in three minutes and a ranked list of what to fix first, rather than a fortnight of guessing.
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Agency onboarding a client — Open the engagement with a benchmarked audit and a roadmap the client can actually follow.
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Founder with no SEO background — Findings in plain language, so you know what’s wrong and why it costs you without learning the vocabulary first.
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Team with limited dev time — The difficulty ratings let you take everything that doesn’t need a developer and ship it this week.
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Before a site migration — Take a benchmark now so you can prove what the migration did — or didn’t — break.
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Anyone tracking progress — Re-run monthly and watch the health score move as the roadmap gets worked through.
Frequently Asked Questions
Whether your pages can be found and understood, whether the content is deep enough to compete for its own queries, whether the technical basics are in place, and how all of that compares with a site currently outranking you. Every issue comes back graded critical, warning or optimisation.
By return on effort rather than severity. A crawler sorts by how alarming an issue sounds; this weighs the impact against the difficulty, so a two-hour change with a large upside outranks a fortnight of work with a small one.
Yes — every task carries a difficulty rating, including an explicit flag when something genuinely needs a developer. That’s what lets you plan around the resources you actually have.
Because your own numbers mean nothing in isolation. “340 words per page” is a fact; “340 against their 1,150 on the same query” is a decision. Every metric is marked ahead, behind, equal or a gap.
No, and that’s deliberate. Findings are written in plain language — you don’t need to know what a canonical tag is to understand what’s broken, why it costs you and what to do next.
Quarterly for a stable site, monthly if you’re publishing regularly or making technical changes. Re-running also lets you watch the health score move as you work through the roadmap.
It’s built for it. The export is a branded Word document with the scorecard, the benchmark tables and the ranked roadmap — and because each task shows its reasoning, you can defend the recommendations in the room.
It answers a different question. A crawler is exhaustive about what exists; this is opinionated about what to do about it, in what order, and why. Most teams get more from the second than the first.
Work the roadmap top-down, then pair it with the Keyword Researcher to fill the content gaps it surfaced and the Blog Writer to actually publish against them.
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